Sunday 10 July 2011

What is Social Media Marketing ?

Do you have a Facebook, Webio, or Twitter account?
There are very common and popular social media tools for people to chat with each other. Those people like to use it to share their daily experiences, such as delicious food and special restaurants. Did you know that this is a kind of Social Media Marketing?

In the Digital Industry, Social Media Marketing has become famous all around the world. So what is the definition of Social Media Marketing? 

Business companies use "two ways" to promote and communicate with customers instead of "one way". They share their profiles and services via the internet. The information is not only shown on their websites but also on social networks such as Facebook, Twitter and Weibo.  It is a very efficient and functional tool with which to do their marketing. 

In addition, social media marketinhg develops a strong relationship between the company and the customer as they can more easily communicate with each other. They exchange their opinions and views through the service. 
It attracts well known companies to use social media marketing tools such as Starbucks, which maintains its own Starbucks blogs.

Moreover, Social Media Marketing is a good platform for the company to share updates through the use of visuals, videos, and games. Social Media does not have many limitations for the length of context and ways to present. 

And the internet allows customers to build their own blogs to share what they like and their user experience. "Word-of-mouth" is a tool that can be generated through social media to influence the views of a brand or company.

It seems there are many companies that create their own blogs. It has allowed Social Media Marketing to become popular and common.

Our blog, "Foodielicious", will share delicious food recommendation with all of you. :) Lets utilize social media tools to share and enjoy the yummy food of Hong Kong.


Tse Kit Yee, Kinki 





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