Starbucks is the most popular coffee shop in the world. Since everyone knows Starbucks is an international company and is located everywhere, social media tools need to be used to present their company to every country, every city and every place.
Starbucks is using MyStarbucksIdea, Twitter and YouTube as online platforms to communicate with their customers. Those platforms can receive customer opinions/comments in real time; also, they can collect the opinions/comments from customers all over the world.
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Starbucks is using MyStarbucksIdea, Twitter and YouTube as online platforms to communicate with their customers. Those platforms can receive customer opinions/comments in real time; also, they can collect the opinions/comments from customers all over the world.
CNN | Starbucks Social Media Marketing Strategy
There are four sections in MyStarbucksIdea: Share, Vote, Discuss and See. Customers can provide the opinions/comments to Starbucks by using Share. Vote allows you to express opinions on nearly everything about Starbucks; Discuss allows you to chat with other customers form another country. Moreover, customers can see what Starbucks will do after they receive customer opinions. Therefore, online social media is a very useful technique that can allow customers from different countries to know more about Starbucks, while at the same time enable Starbucks to get feedback from customer directly.
Pang Ho Ting, Kate
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